Brand Strategy, Visual Identity, Internal Engagement and Implementation, Campaign Development
Challenge: To create enforceable brand IP to protect Humira's position as market leader.Breakthrough: Taking a category obsessed with function and science into an emotional space, with the patient at the heart of everything.
5% increase in prescriber confidence in the first 12 months.
Double-digit growth sustained over 3 years.
$15 Billion in sales in 2015.