ZAG
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London Fashion Week

Brand Strategy, Visual Identity, Design & Art Direction,Exhibition Design, VIP pack Design, Production, Campaign Development, Media Partnership

Challenge: To help cement London Fashion Week as a global event.

Breakthrough: Using the idea of 'creative bravery' we built a brand that wasn’t just a backdrop to the fashion – it became part of the global story.

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 SS16 received 2.5 million tweets (compared to NYC’s 1.6million).

SS16 received 2.5 million tweets (compared to NYC’s 1.6million).

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 +500,000 mentions of #LFW (up from 350,000 previous season).

+500,000 mentions of #LFW (up from 350,000 previous season).

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 1000 new Twitter followers and 5000 new instagram followers a day.

1000 new Twitter followers and 5000 new instagram followers a day.

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