Brand Strategy, Visual Identity, Design & Art Direction,Exhibition Design, VIP pack Design, Production, Campaign Development, Media Partnership
Challenge: To help cement London Fashion Week as a global event.
Breakthrough: Using the idea of 'creative bravery' we built a brand that wasn’t just a backdrop to the fashion – it became part of the global story.
SS16 received 2.5 million tweets (compared to NYC’s 1.6million).
+500,000 mentions of #LFW (up from 350,000 previous season).
1000 new Twitter followers and 5000 new instagram followers a day.