ZAG
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The Set

Brand Strategy, Visual Identity, Guest Experience Design, Advertising, Website Design, Brochure Design, Art Direction  

Challenge: To give the hotel cut-through and distinction within the luxury hotel market.

Breakthrough: ‘Beautifully Composed’ is an invite to a brave new creative world that fuses the past with the present, simplicity with grandeur and consistency with creativity.

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 The brand launch has helped to improve revenues across the Group by +30% and increase the average room rate of signature suites by 31%.

The brand launch has helped to improve revenues across the Group by +30% and increase the average room rate of signature suites by 31%.

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